Social Media Marketing

The Certificate of Completion (CCL) in Social Media Marketing is designed to provide useful skills important in a variety of strategic marketing areas, e.g., social media, digital communications, integrated marketing, media relations, and brand management. An Associate in Applied Science (AAS) in Marketing and Sales is also available.

Details

Offered At
Chandler-Gilbert, Estrella Mountain, Glendale, Mesa, Paradise Valley, Phoenix, Scottsdale, South Mountain
Field of Interest
Business, Entrepreneurialism, and Management
Degree Type
Certificate of Completion (CCL)
Academic Plan
Social Media Marketing (CER)
Academic Plan Code
5830
Total credits required
17-18
Catalog Year
2024-2025
Effective Term
Fall 2021
Notes

Students must earn a grade of C or better in all courses within the program.

What You'll Learn

This pathway map will help you gain the expertise needed to:

  1. Apply current technology to specific business tasks.
  2. Apply effective oral, written, and visual business communication skills.
  3. Analyze marketing research to create marketing plans and forecasts.
  4. Create an ethically and socially responsible social media campaign.
  5. Differentiate social media marketing from other marketing approaches.
  6. Identify and segment populations and select appropriate, high priority social media networks.
  7. Apply relevant social media marketing theories, models, and research to create a strategic social media marketing campaign.
  8. Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field.

Successful completion of this certificate may lead to employment in a variety of different occupations and industries. Below are examples of related occupations with associated Arizona-based wages* for this certificate. Education requirements vary for the occupations listed below, so you may need further education or degrees in order to qualify for some of these jobs and earn the related salaries. Please visit with an academic advisor and/or program director for additional information. You can click on any occupation to view the detail regarding education level, wages, and employment information.

Market Research Analysts and Marketing Specialists

$66,790

* Career and wage information provided by Pipeline AZ using data, reports, and forecasts which are generated using government data sources. Sources

Course Sequence by Term

The following is the suggested course sequence by term. Please keep in mind:

  • Students should meet with an academic advisor to develop an individual education plan that meets their academic and career goals. Use the Degree Progress Report Tool in your Student Center to manage your plan.
  • The course sequence is laid out by suggested term and may be affected when students enter the program at different times of the year.
  • Initial course placement is determined by current district placement measures and/or completion of 100-200 level course and/or program requirements.
  • Degree and transfer seeking students may be required to successfully complete a MCCCD First Year Experience Course (FYE) within the first two semesters at a MCCCD College. Courses include FYE101 and FYE103. Course offerings will vary by college. See an academic, program, or faculty advisor for details.

Full-time Sequence

Full-time status is 12 credits to 18 credits per semester.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course Number Course Name Requisites Notes Credits
MKT110 Marketing and Social Networking 3
CIS103 Introduction to Social Media 3
MKT271 Principles of Marketing 3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course Number Course Name Requisites Notes Credits
GBS120 Workplace Communication Skills 3
MKT111 Applied Marketing and Social Networking 3
MKT101 or
MKT280AB or
MKT298AB		 Introduction to Public Relations or Marketing Internship or Special Projects 2–3

Part-time Sequence

Part-time status is 11 credit hours or less.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course Number Course Name Requisites Notes Credits
MKT110 Marketing and Social Networking 3
CIS103 Introduction to Social Media 3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course Number Course Name Requisites Notes Credits
MKT271 Principles of Marketing 3
MKT111 Applied Marketing and Social Networking 3

Term 3

A sequence of suggested courses that should be taken during Term 3
Course Number Course Name Requisites Notes Credits
GBS120 Workplace Communication Skills 3
MKT101 or
MKT280AB or
MKT298AB		 Introduction to Public Relations or Marketing Internship or Special Projects 2–3
Disclaimer

Students must earn a grade of C or better for all courses required within the program.

Course Sequence total credits may differ from the program information located on the MCCCD curriculum website due to program and system design.

View MCCCD’s official curriculum documentation for additional details regarding the requirements of this award (https://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm11?id=172196).

At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.